What is Digital Marketing?

Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience. Through digital marketing, you can find potential audience who are interested in your products and services.

For businesses to compete effectively today, it’s essential that they use digital marketing to support their business and marketing strategies. Each one of us now spends several hours each day using digital media, whether we’re looking for entertainment, social interaction or seeking new products. Businesses and brands that don’t have the right digital tactics within their marketing communications programmes miss out on opportunities to influence consumers at key online touchpoints.

Types of Digital Marketing?

• Website Marketing

• Search Engine Optimization

• Pay-Per-Click Advertising

• Content Marketing

• Email Marketing

• Social Media Marketing

• Affiliate Marketing

• Mobile Marketing

Why Digital Marketing is Important for the growth of your business?

All the statistics predict the number of internet users in the future will be much higher. so this is the opportunity to reach a lot of customers. Even today, there are billions of people who are using internet for their most of the work. Digital Marketing is the most powerful way of marketing in this highly competitive economy. It has opened horizons of possibilities in business and has improved marketing strategies over the time.

If we talk about the current situation, The Covid -19 Pandemic has forced us into it. And, this has made businesses to transform them into a digital model as well, so they can survive

The importance of digital marketing lies in the fact that it provides multiple innovative solutions. And, businesses will continue to capitalize.

We believe digital marketing has four key advantages over the traditional way of marketing 

·       Measurability

A website is arguably the single most important marketing tools and it is an insight into what people are interested and how they find your website and move around it. How many people have visited your site? Where are they coming from, natural search, through pay-per-click (PPC), social media or email campaigns? You can monitor the change in your figures over time, giving you real information about whether your marketing message is getting through to the right people.

·       Affordability

Digital marketing has opened up the arena of marketing to smaller and medium-sized firms to take over, putting them onto a level playing field with bigger corporates, through its affordability. For example, Facebook advertising through ad campaign tools such as ‘boost posts’ costs a fraction of the cost of printing leaflets and can be directed at a specific group of people.

At the same time, you get much greater reach with a wider audience that potentially spans the entire world, and less paper goes to landfill to boot. Similarly, online banner adverts on websites generally cost less than adverts placed in more traditional outlets like daily newspapers or magazines. 


·       Time Saving

When compared to the much longer process of getting printed materials produced and distributed, it means that companies can be much more agile with their messaging. Twitter posts or website updates take a few minutes compared to days for the development and printing of a flyer. An e-newsletter can be written and controlled when it gets sent out and you can monitor who has opened it, whereas an advert can take a week to place in a newspaper and you never quite know how many people have seen it.

·       Engagement

One of the biggest reasons digital marketing has become so important is the engagement it brings – you can converse with your prospective and current customers, answer questions and resolve issues. You can also interact with a wider audience, meaning you can do more than just sell.

You can seek opinions and carry out market research to better inform your decision making. You can also seek out collaborations or campaign for subcontractors or the professional opinions of your peers on project work too.


Hence, it is important for a business to have a digital presence to boost sales and growth. If you are into any business, you should get in touch with the Digital Marketing Agency or Hire a Digital Marketing Team.

At Webtoils, we have a team of digital marketing experts having profound knowledge about the marketing tools and strategies to make your business stands unique in the crowd.