Keyword Research & Analysis

PPC is an abbreviation for pay-per-click. It's a digital marketing strategy that involves purchasing web traffic for your website. You, the advertiser, pay a small fee each time a user clicks on one of your ads. The most common type of PPC is search engine advertising. However, many other platforms, including social media behemoth Facebook, now provide PPC ad models. You can promote your business in search results, websites, and social media platforms. Text, images, and video can all be included in PPC ads.

Ads that appear in search results are tailored to a specific audience and frequently account for nearly half of all page clicks. Users who click on paid ads are typically more prepared to make a decision and thus more likely to purchase a product or service than an organic visitor. Your PPC ads are targeted to online users who are looking for your type of business. This has the potential to have a significant impact on your bottom line.

Your PPC costs must be calculated using your bid, targeting, and ad quality. Your bid is the amount of money you're willing to pay for a user to click on your ad. You place your bid in an ad auction, and the highest bidder wins, so you may pay less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you rank for to your audience's demographics. The higher the costs, the more competitively you want to target. Bidding on a highly competitive keyword, for example, costs more because the cost-per-click is higher (CPC). Google also keeps track of the quality of your ads. If your ad quality is high, you can often keep your costs low because Google will prioritise your ad over competitors with low-quality ads. Understanding and accounting for all of these variables is how you arrive at your PPC budget.

PPC is a versatile online advertising method that allows you to set a budget and adjust it as needed. Above all, you can directly target your ideal audience, which is impossible with traditional advertising or digital marketing campaigns. The insights gained from data tracked from PPC campaigns are invaluable because they provide a better understanding of your users' behaviour. Your paid advertising campaigns appear in search results ahead of all organic results, allowing you to outrank your competitors and support your search engine optimization (SEO) efforts.

PPC will produce immediate results for your brand in terms of website traffic and conversions. It also provides the most visibility in ROI due to its bid placement platform, which allows you to easily control advertising spends and adjust your strategies on the fly.

We will collaborate with you to estimate your PPC budgets based on your marketing goals and investment capabilities. Due to the varying investment in bidding for industry relevant keywords, there is no one-size-fits-all budget suggested for a PPC campaign.